Composite materials and structures are an excellent example of how engineering practice often outpaces scientific knowledge. Born in the analog world of the 1960s, carbon-fibre composites manufacturing and design practice is a complex and often fragile construct that is primarily driven by the need to manage uncertainty and risk. In the last two decades, the packaging of knowledge in the form of predictive simulation supported by characterized materials and standardized workflows has started to change this paradigm, but the best is yet to come. In this presentation, Dr. Poursartip charts the history of process simulation and in-process measurement & control to highlight how scientific knowledge is becoming good enough to disrupt current engineering practice. Dr. Poursartip will posit that the specific needs of our domain can only be met with the strategic and careful merging of two previously separate digital threads, namely science-based Integrated Computational Materials Engineering (ICME) with data-based Industry 4.0. Using examples from his own 40-year career bridging academic research and industrial practice, Dr. Poursartip will highlight how digital strategies will be even more important to our community as we emerge from the current economic crisis.